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  • Karen Barnes

The B2B Digital Revolution: Are You Ready?


Connecting with your customers, whether they are restaurants, retail stores or consumers of your product, has never been more important in today’s digital age. Competition for attention is expanding and producers are looking for different ways to connect and engage those who support their products. Putting a good digital marketing plan into place now will keep you ahead of your competition – and give you the edge you need to engage existing and new customers.

Website: Your website is the first place people will look for your brand online, so make sure the information is current, the brand identity is consistent and the contact information is easy to find. Work with a web expert to get the most out of your site – it will be worth it in the long run!

Email Marketing: This is an excellent way to keep in touch with both your consumers AND your retail and restaurant customers. You can share information on new products, current events and product levels with a click of a button – and it gets your name out in front of them on a regular basis so when it comes time to purchase, you are at the top of the list.

Social Media: Everyone has a Facebook page and Twitter account but are you using them regularly and effectively? Share posts of people enjoying your product – both onsite and offsite – and get your followers engaged in your production processes. You can even hold special events like live feeds and naming contests – the sky’s the limit!

eCommerce: Not just for consumers anymore, the use of online eCommerce platforms for Business to Business are becoming the easy and effective way to place orders. Make it easy for your retail and restaurant customers and set up an online program – it is easy to integrate into your Direct to Consumer platform, so all your customer information is in one place.

Get ahead of the curve and refine your digital program now as we go into 2017! Need help? Give us a call at 707-738-1301 or info@libationmarketing.com


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